Publications
2025
| Publications | Kedge Authors | Type of publications |
|---|---|---|
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmarking Search Marketing Traffic with Semrush and Measuring Brand Traffic via Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| LEMAITRE, N., D. MAYEUR - "Orange et la cible des 18-26 ans : Comment le leader de la téléphonie repense sa stratégie digitale pour séduire les jeunes ?" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| LEMAITRE, N., D. MAYEUR - "Orange and the 18- 26 age group : How is the telephony leader rethinking its digital strategy to attract young people?" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| LEMAITRE, N., D. MAYEUR - "Sosh Le low coster d'Orange à la conquête de la cible diaspora" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| LEMAITRE, N., D. MAYEUR - "Sosh Orange's low-cost brand sets its sights on the Diaspora segment" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| BOUOUD, I., N. YANES, T. WHITE, S. JASIMUDDIN, "Serious Games on Human Behavior: Impact on Learning Styles, Engagement, and Motivation", Journal of Global Information Management, 2025, vol. 33, no. 1, pp. 1-21 | WHITE Tim BOUOUD Ikram JASIMUDDIN Sajjad |
Journal article |
| ANGLES, V., S. JASIMUDDIN, "How controls through a local subsidiary reinforces trust in foreign suppliers", Supply Chain Forum: An International Journal, 2025, pp. 1-16 | ANGLES Valérie JASIMUDDIN Sajjad |
Journal article |
| XIA, H., H., Z. SUN, Z., J. Z. ZHANG, J. Z., Y. WANG, Y., M. M. KAMAL, M. M., S. JASIMUDDIN, N. ISLAM, N. , "Emergency medical supplies scheduling during public health emergencies: algorithm design based on AI techniques.", International Journal of Production Research, 2025, vol. 63, no. 2, pp. 628-650 | JASIMUDDIN Sajjad |
Journal article |
| ISHAK, N.A.,, I. N. A., M. Z. ISLAM, W. A. H. SUMARDI, S. JASIMUDDIN, "What makes employees apply knowledge? A hybrid analytical approach in predicting knowledge application behaviour", International Journal of Manpower, 2025, vol. 46, no. 7, pp. 1203-1226 | JASIMUDDIN Sajjad |
Journal article |
| JASIMUDDIN, S., N. CONNELL, J. H. KLEIN, J. ZHANG, "Understanding Chief Knowledge Officer Role: A Myth or Reality — Empirical Evidence from a Knowledge-Intensive Firm", Journal of Information & Knowledge Management , 2025, vol. 24, no. 5, pp. 2550046 | JASIMUDDIN Sajjad |
Journal article |
| AHMED, K. Z. B., S. M. AL SHAM, S. JASIMUDDIN, "Curiosity, Proactive Personality, Organizational Culture and Work Engagement in the Aviation Industry in the UAE: A moderated-mediation model", Journal of General Management, 2025, vol. 50, no. 2, pp. 150-163 | JASIMUDDIN Sajjad |
Journal article |
| RONG,, C., M. S. SIAL,, S. JASIMUDDIN, F. SACI,, J. Z. ZHANG, , "AI Adoption in the Finance Sector of a Developing Economy: The Mediating Role of Perceived Trust", Journal of Organizational and End User Computing, 2025, vol. 37, no. 1, pp. 1-29 | JASIMUDDIN Sajjad |
Journal article |
| SINGH, N., N., P. K. PANIGRAHI, P.K., Z. ZHANG, Z., S. JASIMUDDIN, "Cyber-Physical Systems: A Bibliometric Analysis of Literature", Journal of Intelligent Manufacturing, 2025, vol. 36, pp. 2335–2371 | JASIMUDDIN Sajjad |
Journal article |
| BARBAT, V., G. BARBAT, D. BILLON - "FONDATION SOCIÉTE GÉNÉRALE. Évaluer et valoriser l’impact social d’une fondation d’entreprise" - 2025, CCMP, Paris, France | BARBAT Guillaume BILLON Dominique BARBAT Valérie |
Case Study |
| DANGLADE, J.-P., J. VOLPERT - "Vinted quand l'occasion fait le larron" - 2025, CCMP, Paris, France | DANGLADE Jean-Philippe VOLPERT Johanna |
Case Study |
| VOLPERT, J. - "Aya Nakamura : une success story à la française" - 2025, CCMP, Paris | VOLPERT Johanna |
Case Study |
| VOLPERT, J. - "La Vie : le bon goût des protéines végétales" - 2025, CCMP, Paris | VOLPERT Johanna |
Case Study |
| VOLPERT, J. - "Mercredi : analyse d'un succès Netflix" - 2025, CCMP, Paris | VOLPERT Johanna |
Case Study |
| CHATMI, A., K. ELASRI, J. RONQUILLO , "Enhancing Audit Quality: The Critical Role of Trust in AI Adoption Among Auditors", International Journal of Critical Accounting, 2025, vol. 14, no. 4, pp. 313-335 | ELASRI Karim |
Journal article |
| CHATMI, A., K. ELASRI, B. GUILHON, "Rethinking Outsourcing: Balancing Competitive Advantage and Industry Interdependence", Journal of Management Sciences, 2025, vol. 12, no. 1, pp. 1-27 | ELASRI Karim |
Journal article |
| CATOIR-BRISSON, M.-J., S. PAIXAO BARRADAS, "Crafting emotional narratives: autoethnography as a tool for reflexive inquiry in healthcare codesign practice during COVID-19", CoDesign International Journal of CoCreation in Design and the Arts, 2025 | PAIXAO BARRADAS Susana |
Journal article |
| ANDRADE, B., M. S. GONÇALVES , G. PRADO, S. PAIXAO BARRADAS, "Despertando a chama criativa: Explorando a importância da criatividade no design, pesquisa e pedagogia" Forthcoming Revista Mosaico | PAIXAO BARRADAS Susana |
Journal article |
| GRENIER, C., E. FRANKLIN-JOHNSON, G. CAJAIBA-SANTANA, "Introduction" in Une société plus inclusive pour les personnes dépendantes ou handicapées nouveaux paradigmes., Grenier, C., Franklin-Johnson, E., Cajaiba-Santana, G. Eds, ISTE Editions, 2025 | GRENIER Corinne FRANKLIN-JOHNSON Elizabeth |
Book chapter |
| FRANKLIN-JOHNSON, E., K. RICHOMME-HUET, "Climat d'inclusion professionnelle" in Une société plus inclusive pour les personnes dépendantes ou handicapées – nouveaux paradigmes,., Grenier, C., Franklin-Johnson, E., & Cajaiba-Santana, G. Eds, ISTE Editions, vol. 6, chap. 6, pp. 103-116, 2025 | RICHOMME-HUET Katia FRANKLIN-JOHNSON Elizabeth |
Book chapter |
| JAEGLER, A., T. BOUZDINE-CHAMEEVA, J. ROJAS, "Empreinte carbone des activités oenotouristiques : étude de cas dans la région viticole de Bordeaux", Systèmes Alimentaires / Food Systems (ex Économies et Sociétés (Série AG - Systèmes agroalimentaires)), 2025, vol. 10, pp. 161-182 | JAEGLER Anicia BOUZDINE-CHAMEEVA Tatiana |
Journal article |
| BOUZDINE-CHAMEEVA, T., A. JAEGLER, J. ROJAS, "From Vine to Glass: Navigating the Carbon Footprint of Wine Tourism", International Journal of Wine Business Research, 2025, vol. 37, no. 4, pp. 726-744 | JAEGLER Anicia BOUZDINE-CHAMEEVA Tatiana |
Journal article |
| VELIKOVA, N., T. BOUZDINE-CHAMEEVA, I. BEN NASR, C. SANZ IBAÑEZ, S. ANTON CLAVE, M. N. RABASSA FIGUERAS, "Drivers of green wine tourism among young adults: Intentions, attitudes, and expansion to sustainable behavior", Current Issues in Tourism, 2025 | BOUZDINE-CHAMEEVA Tatiana |
Journal article |
| ORTH, U. R., C. MEYER, J. TIMM, F. REIMERS , T. BOUZDINE-CHAMEEVA, "Cross-modal congruency effects in online service settings: a telepresence – stereotype content perspective", Journal of Services Marketing, 2025, vol. 39, no. 4, pp. 284-301 | BOUZDINE-CHAMEEVA Tatiana |
Journal article |