Publications
2025
| Publications | Kedge Authors | Type of publications |
|---|---|---|
| PAVONE, G., K. DESVEAUD, "Gendered AI in fully autonomous vehicles: the role of social presence and competence in building trust", Journal of Consumer Marketing, 2025, vol. 42, no. 2, pp. 240-254 | PAVONE Giulia DESVEAUD Kathleen |
Journal article |
| DESVEAUD, K., G. PAVONE, "Consumer Perceptions of AI-Generated Marketing Content" in Encyclopedia of Artificial Intelligence in Marketing., Riadh Ladhari Ed., Springer, Cham, pp. 1-7, 2025 | PAVONE Giulia DESVEAUD Kathleen |
Book chapter |
| GROSS, J., K. DESVEAUD, "Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research", Journal of Marketing Analytics, 2025, vol. 13, pp. 1068-1078 | GROSS Jana DESVEAUD Kathleen |
Journal article |
| DESVEAUD, K., J. GROSS, "Social Language Intelligence for Social Media Marketing" in Encyclopedia of Artificial Intelligence in Marketing., Ed., Springer, Cham, pp. 1-7, 2025 | GROSS Jana DESVEAUD Kathleen |
Book chapter |
| GOERGEN, J., E. DE BELLIS, A.-K. KLESSE, "AI assessment changes human behavior", Proceedings of the National Academy of Sciences of the United States of America, 2025, vol. 122, no. 25, pp. e2425439122 | GOERGEN Jonas |
Journal article |
| RUSSO, M., S. PRIX, J. GOERGEN, E. DE BELLIS, "The 3 Types of Customers Who Buy Smart Products—and How to Market to Them", Harvard Business Review, 2025, pp. November 4, 2025 | GOERGEN Jonas |
Journal article |
| HOLMQVIST, J., F. PONSIGNON, "Liminality in customer experiences: The uncertain outcome of employing liminal spaces for customer escapism", Journal of Business Research, 2025, vol. 186, pp. 115003 | PONSIGNON Frédéric HOLMQVIST Jonas |
Journal article |
| RATSIMANDRESY, A., J. MIEMCZYK, "Made of oysters, hemp and shuttlecocks: a study of cross-industrial collaboration for the circular economy", International Journal of Operations and Production Management, 2025, vol. 45, no. 9, pp. 1650–1685 | RATSIMANDRESY Anne |
Journal article |
| HOLMQVIST, J., C. BERGER, A. DE KEYSER, K. VERLEYE, "Luxury in the Circular Economy: An Engagement Journey Perspective", Journal of Consumer Behaviour, 2025, vol. 24, no. 3, pp. 1486-1497 | HOLMQVIST Jonas |
Journal article |
| PONSIGNON, F., J. HOLMQVIST, "A Framework for Designing Visitor Experiences in Branded Tourist Attractions: Insights from a Luxury Cognac Brand", Journal of Vacation Marketing, 2025, vol. 31, no. 1, pp. 240-253 | PONSIGNON Frédéric HOLMQVIST Jonas |
Journal article |
| VALAEI, N., G. BRESSOLLES, H. R. PANJEHFOULADGARAN, A. SHAHGHOLIAN, AZAR,, "Is collaborative consumption a remedy for sustainability? A cross-cultural investigation on branded second-hand online shopping", Asia-Pacific Journal of Business Administration, 2025, vol. 18, no. 3, pp. 698-724 | BRESSOLLES Grégory |
Journal article |
| BRESSOLLES, G. - "Mise en place d'un plan de communication digitale afin de développer la marque employeur FERRERO auprès des étudiants et des jeunes diplômés" - 2025, CCMP, Paris | BRESSOLLES Grégory |
Case Study |
| BRESSOLLES, G. - "Enhancing Ferrero’s Employer Brand Among Students and Young Graduates Through a Digital Communications Plan" - 2025, CCMP, Paris | BRESSOLLES Grégory |
Case Study |
| BRESSOLLES, G., Le marketing digital, Dunod (Les Topos), Paris, 2025 | BRESSOLLES Grégory |
Book |
| DUTRIEUX, C., C. GRENIER, "La transformation d’une organisation aux frontières des Mondes : l’animation de la dynamique d’absorption par un « courtier de Mondes »" in Mutations et transformation des formations en travail social., Mazereau P. & Tardif-Bourgoin Ed., Champ Social Editions, pp. 133-160, 2025 | GRENIER Corinne |
Book chapter |
| GRENIER, C., "Les habitats partagés Simon de Cyrène" in Une société plus inclusive pour les personnes dépendantes ou handicapées nouveaux paradigmes., Grenier, C., Franklin-Johnson, E., Cajaiba-Santana, G. Eds, ISTE Editions, pp. 147-162, 2025 | GRENIER Corinne |
Book chapter |
| GRENIER, C., C. DUTRIEUX, "Le compromis dans un groupe-projet pluraliste : les activités du courtier de Mondes dans l’élaboration de convention de compromis", Gestion et Management Public, 2025, vol. 13, no. 3, pp. 97-114 | GRENIER Corinne |
Journal article |
| OC, Y., H. HASSEN, "Comparing The Effectiveness Of Multiple-Answer And Single-Answer Multiple-Choice Questions In Assessing Student Learning", Marketing Education Review, 2025, vol. 35, no. 1, pp. 44-57 | HASSEN Hela |
Journal article |
| MOOSMAYER, D., M. ROCCHI, I. FERRERO, "Virtue as Competence: A Conceptual Integration of Competence Thinking with MacIntyrean Virtue Ethics", British Journal of Management, 2025, vol. 36, pp. 949–963 | MOOSMAYER Dirk |
Journal article |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmark du trafic search marketing avec SemRush et mesure du trafic de marque via la Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| HOLLANDTS, X., M. BAUDOUX, C. GIRARD-GUERRAUD, C. BOURGEOIS, K. BOUAISS, "Évolution de l’actionnariat dans les sociétés à mission. Étude exploratoire en France", Entreprise et Société, 2025, vol. 17, no. 1, pp. 61-84 | HOLLANDTS Xavier BOURGEOIS Clémentine |
Journal article |
| LEMAITRE, N., D. MAYEUR - "Orange et la cible des 18-26 ans : Comment le leader de la téléphonie repense sa stratégie digitale pour séduire les jeunes ?" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| LEMAITRE, N., D. MAYEUR - "Orange and the 18- 26 age group : How is the telephony leader rethinking its digital strategy to attract young people?" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| LEMAITRE, N., D. MAYEUR - "Sosh Le low coster d'Orange à la conquête de la cible diaspora" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| LEMAITRE, N., D. MAYEUR - "Sosh Orange's low-cost brand sets its sights on the Diaspora segment" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| BOUOUD, I., N. YANES, T. WHITE, S. JASIMUDDIN, "Serious Games on Human Behavior: Impact on Learning Styles, Engagement, and Motivation", Journal of Global Information Management, 2025, vol. 33, no. 1, pp. 1-21 | WHITE Tim BOUOUD Ikram JASIMUDDIN Sajjad |
Journal article |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmarking Search Marketing Traffic with Semrush and Measuring Brand Traffic via Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Case Study |
| ISHAK, N.A.,, I. N. A., M. Z. ISLAM, W. A. H. SUMARDI, S. JASIMUDDIN, "What makes employees apply knowledge? A hybrid analytical approach in predicting knowledge application behaviour", International Journal of Manpower, 2025, vol. 46, no. 7, pp. 1203-1226 | JASIMUDDIN Sajjad |
Journal article |
| JASIMUDDIN, S., N. CONNELL, J. H. KLEIN, J. ZHANG, "Understanding Chief Knowledge Officer Role: A Myth or Reality — Empirical Evidence from a Knowledge-Intensive Firm", Journal of Information & Knowledge Management , 2025, vol. 24, no. 5, pp. 2550046 | JASIMUDDIN Sajjad |
Journal article |
| AHMED, K. Z. B., S. M. AL SHAM, S. JASIMUDDIN, "Curiosity, Proactive Personality, Organizational Culture and Work Engagement in the Aviation Industry in the UAE: A moderated-mediation model", Journal of General Management, 2025, vol. 50, no. 2, pp. 150-163 | JASIMUDDIN Sajjad |
Journal article |