CONTRIBUTIONS ACTIVITIES NETWORKS
Download the yearbook (in french) Yearbook 2021
The Centre of Excellence for Marketing & New Consumption consists of research professors in marketing from KEDGE Business school. The objective being to coordinate intellectual publishing and activities in order to organise projects around the four pillars: academic research, relations with businesses, education and the media. Consequently, the Centre of Excellence aims to organise seminars to share research results, structure answers for calls for projects, offer advise to businesses, develop programmes based on the professors research expertise and disseminate research results in the media.
The Centre of Excellence for Marketing & New Consumption is organised into five areas of expertise.
Led by Frédéric Prévot, the Centre of Excellence for Marketing & New Consumption consists of a team of 37 professors and 5 PhD students, as well as a part-time coordinator to provide administrative support.
Axes of research
The New consumption & Marketing Centre of Excellence organises its researches into five groups, each delving into a specific area:
- Digital Marketing: digital marketing, social media marketing, influencer marketing, big data, IA, multi-channel distribution. This expertise is led by Kathleen Desveaud.
- Experiential & Sensory Marketing: neuromarketing, sensory marketing, experiential marketing, consumer perceptions and emotions. This expertise is led by Olivia Petit.
- Knowledge Communities & BtoB Marketing: industrial marketing, innovation marketing, communities of practice, project management, purchasing, business development. This expertise is led by Florence Crespin-Mazet and Karine Goglio.
- Brand culture: brand strategies, consumer culture, collective consumption, role of brands in society, sponsorship, sports and events marketing. This expertise is led by Gregorio Fuschillo.
- Markets & Society: cultural and social dimensions of markets and consumption, consumer behaviour, relational marketing, inter-cultural marketing, challenges of power, gender and social justice in marketing.This expertise is led by Simona D'Antone and Lisa Peñaloza.
Isabelle Aimé
Michelle Ambaye
Sawsan Attalah-Bidard
Boris Bartikowski
Dominique Billon
Laurent Bompar
Grégory Bressolles
Reynald Brion
Nicola Buttafoghi
Louise Canning
Fanny Capeau
Alexandra Couston
Bernard Cova
Florence Crespin-Mazet
Simona D'Antone
Jean-Philippe Danglade
Aurélie Dehling
Noémie Dehling (PhD student)
Maud Derbaix
Kathleen Desveaud
Gregorio Fuschillo
Cédric Ghetty
Paola Gioia (PhD student)
Karine Goglio
Jana Gross
Aleksej Heinze
Jonas Holmqvist
Michaël Korchia
Renaud Lunardo
Virginie Maille
Lionel Maltese
Jude Ndu Edeh
Nacima Ourahmoune
Lisa Penaloza
Olivia Petit
Stéphanie Petzold Dumeynieux
Frédéric Prévot
Jagannath Sanyal (PhD student)
Romaric Servajean-Hilst
Robert Spencer
Domenic Winfrey (PhD student)