Marketing Department

Marketing Department

While providing students with the core skills needed to pursue a career in marketing—whether in marketing management, brand management, advertising and promotion, market research, sales or distribution—the faculty also offers expertise across a wide range of marketing contexts and specialisations, including sports and event marketing, wine and luxury marketing, services marketing, and B2B marketing.

The faculty’s research priorities reflect this situation and provide the state-of-the-art knowledge and expertise required to enrich KEDGE’s various programmes, from pre-bachelor to doctoral studies and executive education.

This commitment is reflected in the faculty’s strong academic output and reputation, including the establishment of research chairs, significant involvement in international research programmes and projects, participation in academic conferences and research seminars, and publications in highly ranked academic journals. At the same time, this academic excellence is complemented by close collaboration with the business community. The aim is to translate research findings into innovative solutions and practical approaches that address the marketing challenges faced by companies and other non-profit organisations.

Teaching commitment

Learn to navigate a rapidly evolving marketing landscape and empower students to act. Throughout their academic experience, the faculty is committed to providing a solid foundation in core concepts, combined with a critical understanding of marketing processes:

• At KEDGE, marketing education begins by examining major challenges—not only economic, but also environmental and societal. An introduction to sales and negotiation helps prepare students for their future careers.
• Students then pursue a specialised curriculum depending on their chosen path, developing an in-depth understanding of how marketing processes are implemented. This enables them to build their added value as future managers, make decisions amid significant uncertainty and successive crises, and adapt to rapid technological change, particularly in digital technologies and artificial intelligence.

Specialised programmes in Marketing/Sales

MSc Marketing

• Paris : International Marketing & Luxury​​​​​​ Track
• Bordeaux : Brand & Product Management Track
• Marseille : Digital Marketing & Business Strategy Track

MSc Sales & Business Development

Learn more about

Teaching

Our professors

Chairs and Centres of Excellence

• Business as Unusual
• Business in a Connected World
• Centre of Excellence Marketing & New Consumption