Noel holds a PhD in Marketing from the University of Grenoble, France. He is currently an Associate Professor of Marketing at Kedge Business School (France) and is a visiting scholar at Ivey Business School (Ontario, Canada) since 2016 and a visiting lecturer at Renmin University (Suzhou, China) since 2011. His main area of expertise is in relationship marketing. He specifically studies consumer brand relationships (eg: love, attachment, passion) as well as consumer relationships with celebrities (human brands) and endorsed brands. His work has been published in journal such as Journal of Business Ethics, Journal of Business Research, Journal of the Association for Consumer Research, Journal of Brand Management, Recherche & Applications in Marketing (French leading marketing journal), etc. He also serves as ad-hoc reviewers for different journals (Journal of Business Research, European Journal of Marketing, Journal of Advertising, Journal of Brand Management, Journal of Consumer Marketing , …). Specialties: Brand Relationships, Interpersonal Relationships, Celebrity Endorsement, Human brands.