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Noel ALBERT

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noel.albert@kedgebs.com

Noel ALBERT is an assistant professor of Marketing. His research focuses on consumers relationship with brands (product and human brands) and especially affective relationships like love, passion or attachment. His works have been published in various international and French Journals (Journal of Business Research, Journal of Business Ethics, Journal of Consumer Marketing, Journal of Brand Management, Management & Avenir, Innovations, Marche & Organisation) and in various international conferences (Association for Consumer Research, American Marketing Association, Society for Marketing Advances, Academy of Marketing Science, Consumer Brand Relationship Colloquium, etc.).

    Recent publications
    Publication Year of publication Type of publication
    Albert, N., Ambroise, L., Valette-Florence, P. (2017). Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements? Journal of Business Research, 81 (2017), 96–106 2017 Refereed Article
    Hahn, T. & Albert N. (2015). Strong Reciprocity in Consumer Boycotts. Journal of Business Ethics, doi:10.1007/s10551-015-2870-3 2015 Refereed Article
    Albert, N. (2014) Le sentiment d'amour pour une marque : déterminants et pertinence managériale. Management & Avenir, No. 72, 71-89. 2014 Refereed Article
    Albert, N. & Merunka, D. (2015) The role of brand love in consumer-brand relationships. In Fetscherin, M. & Heilmann, T. (Eds) Consumer Brand Relationships: Meaning, Measuring, Managing (pp. 15-31). New York: Palgrave Macmillan 2015 Chapter
    Ambroise, L., Pantin-Sohier, G., Valette-Florence, P., & Albert, N. (2014) From endorsement to celebrity co-branding: personality transfer. Journal of Brand Management, 21, 4, 273-285. 2014 Refereed Article
    Albert, N., Merunka, D., & Valette-Florence, P. (2013) Brand Passion: Antecedents and Consequences. Journal of Business Research, Vol. 66, Issue 7, 904-909. 2013 Refereed Article
    Albert, N. & Merunka, D. (2013) The role of brand love in consumer-brand relationships. Journal of Consumer Marketing, Vol. 30, Issue 3, 258-266. 2013 Refereed Article
    Albert, N. & Valette-Florence P.(2010), L’amour d’un Consommateur pour une Marque : Dimensions Exploratoires, Marché et Organisation, 12, 115-145. 2010 Refereed Article
    Albert, N. & Valette-Florence, P.(2010) Measuring the Love Feeling with Interpersonal Love Items, Journal of Marketing Development and Competitiveness, 5, 1, 57-63. 2010 Refereed Article
    Albert N, Merunka D & Valette-Florence P "The Feeling of Love toward a Brand: Concept and Measurement” Advances in Consumer Research Vol 36 pp 300-307 2009 Refereed Article
    Albert, N., Merunka, D. & Valette-Florence, P. (2010), Développement et Validation de deux Nouvelles Echelles de Mesure de l’Amour pour une Marque, Innovations, 31, 1, 109-129 2010 Refereed Article