Diego RINALLO

Marketing

Diego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant Professor at Bocconi University, where he obtained his PhD in Business Administration. His research investigates marketing and consumption from a cultural perspective, with a focus on gender issues, fashion, advertising, and spirituality/religion. He is one of the world’s top experts in the trade show industry and his research highlights the role of collective marketing events in the global knowledge economy. His work has been published in top-ranking scientific journals, including the Journal of Marketing and Journal of Business Ethics, and by leading international publishers including Oxford University Press. Examples of his research are available at https://kedgebs.academia.edu/DiegoRinallo

    Recent publications
    Publication Year of publication Type of publication
    Rinallo, D. (2014) Spirituality vs. the sacred in consumer research: A commentary on the work of Russell Belk. In Kozinets, R.V. (Ed.) Legends in Consumer Behavior: The Collected Work of Russell W. Belk, Vol. 10 "Magic and Religion in Consumption Practice." 2014 Chapter
    Rinallo, D., Scott, L., & MacLaran, P. (2012) Unravelling Complexities at the Commercial/Spiritual Interface In Rinallo, D., Scott, L., & MacLaran, P. (Eds.) Consumption and Spirituality, (pp. 1-28). New York: Routeledge. 2012 Chapter
    Rinallo, D., Basuroy, S., Wu, R., & Jeon, H.J. (2013) The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions. Journal of Business Ethics, Vol. 114, Issue 3, 425-441. 2013 Refereed Article
    Rinallo, D., Borghini, S., Bamossy, G., & Kozinets, R. (2012) When Sacred Objects Go Bra(n)d: Fashion Rosaries and the Contemporary Linkage of Religion and Commerciality. In Rinallo, D., Scott, L., & MacLaran, P. (Eds.) Consumption and Spirituality, (pp. 29-40). New York: Routeledge. 2012 Chapter
    D. Rinallo, S. Basuroy, R. Wu, H.J. Jeon, “The Media and their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions”, Journal of Business Ethics (conditional acceptance, April 3, 2012). 2012 Refereed Article
    D. Rinallo, F. Golfetto (2011), “Exploring the knowledge strategies of temporary cluster organizers: A longitudinal study of the EU fabric industry trade shows (1986-2006), Economic Geography, 87 (4). 2011 Refereed Article
    D. Rinallo, S. Borghini, F. Golfetto (2010), “Exploring visitor experiences at trade shows”, Journal of Business and Industrial Marketing, Vol. 25 (4): 249-258. 2010 Refereed Article
    D. Rinallo, S. Basuroy, (2009), “Does advertising spending influence media coverage of advertiser?”, Journal of Marketing, Vol. 73 (November): 33-46. 2009 Refereed Article
    Kedge Insights
    Insights Others authors Category Expertise
    The Emergence of Italy as a Fashion Country None Publication highlight
    Creative Industries & Culture
    Fashion Collections: Product Development and Merchandising None Publication highlight
    Creative Industries & Culture
    Exhibitors spend too much on trade shows : How to maximize the ROI None Expert’s view
    Marketing
    Back to top